RACISM STORM: Shoppers slam H&M over ‘racist’ advert showing black youngster wearing a ‘coolest monkey in the jungle’ hoodie
Style blogger Stephanie Yeboah shared the advert on Twitter, writing: “Whose idea was it @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?
“I mean. What.”
“I’m f***ing disgusted,” she adds. “Like…what was the thought process behind this @hm ???”
The post was retweeted nearly 14,000 times within a day of being shared on January 7.
But many people disagreed with the accusations.
George wrote on Twitter: “That obviously isn’t meant to be racist. It’s only offensive if you choose for it to be, which you have.”
And Twitter user Kwame said it was “just modelling” and “done with no harming intention”.
However, Ms Yeboah adds: “As somebody who has been called a monkey many times by white people (both to my face and online), this is absolutely unacceptable.
“Ignorance is not an excuse anymore, it’s 2018.”
H&M have since removed the image and apologised for any offence caused.