Target is being accused of racism after one of its stores put the darker shades of makeup in a security box, while the lighter shades were left unprotected.
Eli Levi, 21, from New York City, was shopping in the popular department store chain when he noticed that darker shades of makeup and tones of the Versed Luminizing Glow Drops were being kept inside a sealed plastic bin to prevent stealing, while the lighter ones sat on the shelf with no protection.
The video quickly went viral, gaining more than 500,000 views in a matter of days, and it left many people on the internet outraged.
‘Target, please explain to me why the lighter shades are perfectly out while the darker shades are packaged and security sealed, ‘ he said in the clip.
‘That is racism at its finest in the beauty section at Target.’
The product comes in two different shades: sheer golden (which is the one that sat freely on the shelf) and sheer bronzed (which is the one that was locked up), and the latter is a visibly darker shade.
However, on its website, the brand insists that the glow drops are actually designed for all skin tones.
‘Choose between Sheer Bronzed and Sheer Golden (or don’t – both shades work well on almost all skin tones and can be mixed together),’ the brand’s description of the products read.
Many people were horrified with Target’s actions and took to the comment section to share their dismay, tagging the company and asking for a response.
‘@Target do better,’ wrote one disgruntled TikToker.
‘Yup, they’ve been getting away with this for years. #Shopsmall,’ added another.