Have you ever fallen down a YouTube rabbit hole (of course, you have) and watched the latest Lil Nas X video, then took a look at the most recent instance of police abuse of Black folks caught on camera? And then did you say to yourself, “Seems like it’s time to watch primates hanging out with Jane Goodall”?
Of course, you didn’t! Those associations are blatantly wrong and offensive (not to mention ridiculous). But for more than a year, after Facebook users watched a video showing encounters between Black men and white civilians and cops, they received an automated prompt asking if they wanted to “keep seeing videos about Primates.” On Friday, the social media giant apologized for the decisions its AI apparently made.
Here’s what the New York Times reported:
The video, dated June 27, 2020, was by The Daily Mail and featured clips of Black men in altercations with white civilians and police officers. It had no connection to monkeys or primates.
Darci Groves, a former content design manager at Facebook, said a friend had recently sent her a screenshot of the prompt. She then posted it to a product feedback forum for current and former Facebook employees. In response, a product manager for Facebook Watch, the company’s video service, called it “unacceptable” and said the company was “looking into the root cause.”
Ms. Groves said the prompt was “horrifying and egregious.”
Last Thursday, Groves posted the screenshot on Twitter and called on the company to “escalate” fixing the “egregious” error. Facebook apologized for what they described as an “unacceptable error” and said they were investigating how to “prevent this from happening again.” But the company’s artificial intelligence fail and its belated act of contrition fits into a familiar pattern among tech companies when they have to deal with embarrassing flaws in their technologies. First, they say they will fix them and then they apologize, without fully reckoning with the inherent biases, racism, and sexism infused in the algorithms in the first place.
Source: Mother Jones
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