On August 26, 2020, four years to the day that Colin Kaepernick first took a knee to protest police brutality, NBA and WNBA players and other athletes across multiple sports leagues held a strike after a Kenosha, Wisconsin police officer shot Jacob Blake in the back seven times in front of his children. BRANDS
Athletes are loudly echoing the sentiment of members of the Black community and beyond: All lives cannot matter until Black lives matter.
This issue cost Colin Kaepernick his job. But our latest research shows that the majority of Americans now believe professional athletes and celebrities have an obligation to use their status and influence to focus attention on the issue of systemic racism even, if that means refusing to play or perform.
How did we get here?
First, our research shows what Black Americans have long known to be true—institutions have earned the mistrust of the Black community.
It comes as no surprise that Black Americans are specifically and substantially less likely than other people of color to trust American institutions, with mistrust of NGOs (49 percent trust), Media (48 percent trust), Business (45 percent trust), and government (34 percent trust). Black Americans also have little trust in small businesses (51 percent) and their employers (59 percent), in comparison to their counterparts of other ethnicities.
Second, business and government both continue to fall short in addressing systemic racism. Only 36 percent of Americans say that the call for racial justice is being heard by government, with federal government getting particularly low marks at 33 percent. And while 55 percent of Americans expect CEOs to be actively anti-racist, 44 percent believe that the business community has “done very little” to address systemic racism. For Black Americans specifically, there is a 45-point gap between expectations of business to create change—and business’s actual performance on this front.
Read the complete article at: Edelman