Facebook accused of failing to tackle discrimination in housing ads
Facebook is still allowing illegal discrimination in housing advertisements, a group of fair housing organizations has alleged in a federal lawsuit.
The suit, filed on Tuesday, claims that despite assurances to the contrary, Facebook is enabling “egregious and shocking” discrimination against families with children, women and people with disabilities in housing ads, in violation of landmark civil rights legislation, the Fair Housing Act.
Facebook vowed to fight the lawsuit, which it said was “without merit”.
The tech giant has ballooned into a $440bn advertising behemoth thanks in large part to the ease by which it allows advertisers to target specific audiences. The company transmogrifies every like, status update and mouse click into a detailed consumer profile, then auctions its users’ attention to advertisers.
Facebook is still allowing illegal discrimination in housing advertisements, a group of fair housing organizations has alleged in a federal lawsuit. The suit, filed on Tuesday, claims that despite assurances to the contrary, Facebook is enabling “egregious and shocking” discrimination against families with children, women and people with disabilities in housing ads, in violation of landmark civil rights legislation, the Fair Housing Act. Facebook vowed to fight the lawsuit, which it said was “without merit”. The tech giant has ballooned into a $440bn advertising behemoth thanks in large part to the ease by which it allows advertisers to target specific audiences. The company transmogrifies every like, status update and mouse click into a detailed consumer profile, then auctions its users’ attention to advertisers. Facebook vowed to fight the lawsuit, which it said was “without merit”. The tech giant has ballooned into a $440bn advertising behemoth thanks in large part to the ease by which it allows advertisers to target specific audiences. The company transmogrifies every like, status update and mouse click into a detailed consumer profile, then auctions its users’ attention to advertisers.